Tag Archives: selling
Putting a Face to an Issue Improves Donations.
Researchers have long established two facts about the size of donations. First, the amount people are willing to give does not depend on the size of the problem, secondly they will give more to save a single, identifiable, victim than … Continue reading
Context Adds Value 01
British artist Banksy’s work normally sells for over $200,000. How many would you buy if you could have forty for $60 each? A lot of New Yorkers and tourists to New York were given that opportunity when the artist set … Continue reading
Why Selling is Harder than Buying
(1100 words) Selling well is equally as important as buying well, possibly more so. But selling causes far more anxiety than buying. These are my notes from an essay by Donald L. Cassidy “Why it is so Difficult to Sell” … Continue reading