Tag Archives: merchandising
Context Adds Value 03
Pepsi has often tried to prove that its cola tastes better than Coca Cola. It tried to prove it by conducting blind taste tests which showed people preferred the taste of Pepsi when they didn’t know what they were drinking. … Continue reading
Context Adds Value 02
An experiment conducted in 1985 asked people to imagine they were sitting on a beach, feeling a bit thirsty and a friend offered to fetch one for them. They were then asked how much they would allow their friend to … Continue reading
Posted in Investment Concepts
Tagged beer, context, merchandising, price, price setting
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How to Build a Priceless Art Collection on a Low Income
660 words Herb and Dorothy Vogel were not from rich families and never earned more than an average income. Yet they were among the most successful and influential art collectors of the twentieth century. Herb worked for the post office, … Continue reading
Posted in Investment Concepts
Tagged art collection, collecting, frugal, merchandising
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